I had to take a drop in salary not because he was miserable but practically because business couldn’t afford to pay us any more than he offered us. It costs the same amount of money to heat and treat the pool. What are the things that are important to you? Once you’ve got the picture in deciding what it is you want, then you need to look at what your business needs to look like to give you more life. I knew a million was possible but I wouldn’t set fairly high targets so I’ll set the target of shooting for $1.3 million. What I am going to do is tell you a couple of little stories about buffalo and geese. So we’ve got a series of questions basically they go through an elimination process. What do I want for my life?” You need to ask yourself “What do I want to do between now and my COD?” Anyone wants to know what your COD is? If you teach, a Training manual is probably key to duplicating what you teach. We do the same sort of thing with our program too, but we have trophies that the kids get. We have Corporate Services Secretary, she does all of the Training Manuals and all of the Systems we’re putting them together and Marketing Manager. We don’t want things to corrode in our indoor pool. Another important figure that you need to look at is P & L, the break even point in where your business is. The book goes on to tell the story, the analogy they use is this head buffalo becomes the lead goose. We tried selling the concept of letting the children go and do other things. It’s always a pleasure to come to America. At the moment that is myself, shortly within a year Rich Cahalan will move out of this position into Field Manager’s position. It was a real struggle to keep those businesses going. You see, I actually knew something then that Forbes didn’t know. That covers everything in the Operations Manual. Where’s your program potential? Consultez le profil complet sur LinkedIn et découvrez les relations de Caroline, ainsi que des emplois dans des entreprises similaires. I should say we found a few things on here that are not going to work either, so you do modify this thing as you go. What bugs you? You need to be indoors. There were pretty good illustrations but it was still very basic. If that’s not collected, then we want to know why. You might say “why don’t you put it on a computer program” Well we have, and we are developing that but it is very complicated to write these sort of programs. What I want to do now is try and get in to marketing. We could spend a whole one day seminar on how you schedule your lessons on this massive way. It is rather interesting, isn’t it? I am not going to go in to Training Manuals because John’s going to cover that shortly. You can get rivers and lakes where people put lanes in – all this determines a lot to do with what program you are going to run. For businesses … November, December, January, that’s the middle of their summer. Business Partnership is pleased to have been appointed as sole selling agent in order to seek a purchaser for this very well established business. Here’s one with Forbes, another character of him, that says, “Don’t be a dummy, come swimming with Mummy.” They’re promoting a baby swim program. Now let’s look at what we can do monthly with these reports. Class Hours . The object of the advertisement is to attract as many responses to your ad, as possible. This just gives you a brief outline about baby program and so forth then we go in to a big section on child development because I think this is key in developing any teaching program. I sit with them every December and we work out our budget for the next year so its something we both agree on and not something I just sit with ‘high in the sky’ dreams. We don’t have any grandiose ideas of expanding all over the show. Remember I said we keep those lesson counts? We found, and for us at Killarney, we like to employ people over the age of 18. This is another thing they do every Friday night that doesn’t make any money, and it’s not meant to, but its a marketing tool for the kids in the middle to upper level Squads, Learn To Swim kids. Basically it’s a job description. This was 1990. But eventually I did get married and got to be legal but that is kind of how my career started here in America. Field Manager is in charge of the managers of each of their pools. As John mentioned, 75% of our income is under the age of 5 and our baby program, 3 and under is pretty big. So every morning shift, people write down the people that don’t show up and we call them straight away. Then that’s where all the deposits and money came in. What you need to do is you need to go to work on your business, not just in it. The next step is to have their final pay check prepared; this should include any unused holiday pay still owing, bonuses in some cases, or any severance pay if you have to give them. There are lots of ways of getting into the schools without saying, “I just want to go and hang up my flier, do you mind me doing it?’ They will say, “No”’ usually in the Public Schools. It doesn’t tell him when but in the Standards, it actually tells him how many times a day it should be tested, and when it should be tested and if it is out of balance, what needs to happen. It is kind of like most programs, I am sure, have a flow chart, and I know Swim America does kind of a station thing so you do have a way of moving children through the program. That’s the gross income brought in in each of the months, and it tells you a picture. My potential, I think, is about $400,000.00, around that or a little higher . Our interview questions are fully scripted and during the interview process, we also give them some background information on the company and about the job, and just any unusual standards or policies that might apply. What sort of money do you want to earn? You can see we’re doing a reasonable job with that right now. If they are empty, there’s no revenue coming in. We built our program around once a week lessons. As I said earlier in the piece, we were just ordinary people that started just like you. It is just simply a form that goes not just on their teaching skills; we think that communication with the kids is imperative, the professional ability in other words their reliability, punctuality with the class, their attitude, how they influence the staff and someone else, how they influence morality, leadership skills. When I was teaching in there with Frank Guthrie, we had a bit more space for our Learn To Swim program, and when Terry took it over, he was more in the competitive program. Partner? Become a Swimtime franchisee. It predicts where you are at any certain time and where you can go to, so one of the first things that you look is where you can get to. This is the same afternoon class with the big pool. We don’t say we don’t exclude a second lesson, we give them a second lesson for half price. Let’s assume our Hygiene Maintenance person, or Hygiene Maintenance officer, one of his jobs is to test the pool for chemical balance every day. Warmest regards, Our business had grown as big as it could. So, we are going to cover Teacher Manuals and Teacher Training Course. As mentioned, 81% of John’s customers come from word of mouth. There are many ways of teaching it. If we are really having a lot of frustration, if you go through it, it actually helps you work out what is frustrating you and helps you come up with a solution. This is how we give out our awards. We opened another one in ’82, a fourth one in ’84, a fifth in ’87. Start with high quality swim lessons, supreme customer service, and build relationships with families for a lifetime connection - then, rinse and repeat! It is the job of the supervisor or the Center’s manager to provide leadership and motivation and it comes time though during the running of the swim school when leaders leave or have to be replaced. The only way I could do that, not having the money, was to compete. You need to go to groups and you need to teach in monthly sessions. We show them what income they brought in last year for that period of that month, what their estimated income was. I woke up one morning, I don’t know what it was, I was just heading towards 30. What I will do now is go through another part of our staff development which is staff functions. There are some topics like Programming that we’re not going to spend a lot of time on because I know all of you, or most of you out there, are doing programs already but, we are going to touch on some of the things we think are important in a program. In other words, what we take out of the business in the year, pool expenses, postage, refunds, and so on and so forth. That’s Forbes dressed up as a baby. In here, remember this is a Center’s pages, my wages are included because I don’t physically work in here and neither does our program training director, Dave Dubois, or that person who does Marketing, and my Finance person who is myself so the draw I take is in there. You should get financial advice. I know a lot of you are going to say “Leave that there, I want to look at that, I want to look at that, I want to look at that. So that’s our beginners there in rectangles, we have circles for Learn To swim, and we write Squad in there, and adults so that’s our system. JOHN COUTTS: I want to tell you about a guy called Michael Gerger. I mean you all probably do this if you are pool owners, there’s no need to show you this. I remember going down to Mission Bay. You build this business up and you will do well out of it.” I remember the look on his face when I said, “We’re going to turn out $1.3 million from this school.” At that stage, we were doing about $240,000. If you are ever working with your wife, you know what I am talking about. Here are some of the problems we faced. Everybody sort of has their own level way of doing programs, and way of doing your own awards, and I am sure you have those but they are real important in a program so that you can give directions to your students and your teachers know they have some responsibility in what they are trying to do and allows the child and parents to realize there is somewhere to go after they have finished their awards. They taught that many number of lessons; in other words, pupils that are actually taught in the programs that we have running and these were the classes that were taught. It will take us about another year’s work to finish the Action Plans. It also spells out just what the agreement is, how much we agreed to pay the person. We said, “Come on, there’s got to be something’s wrong with the job. We actually have a Recruitment System. These are the totals of all the centers’ wages that they spend in their centers so this is the running costs of each of the individual centers. Well that same Excel program puts all those in into our monthly marketing report and I can tell what’s working in our program; we can draw graphs, we can see whether our marketing is working or not. The memo should not criticize the terminated employee. This is an important thing to know why people are dropping out. Set your categories out, and work out how you are going to work your budget. San Jose State University SJSU ScholarWorks Master's Theses Master's Theses and Graduate Research 2001 Swim school business plan Stacie K. Lonaker As I said in ’81 we had three and so on, so that’s the number of schools we had. As they move through the levels, they get their certificates – if you want to call them that; we don’t like to call them certificates because it implies that we certify somebody, so we call them awards. Far and large what I saw, I liked very much. If satisfactory, as I mentioned, the club membership is given and their pay is reviewed. You probably won’t get a lot of them then, but if you tried you probably could get some. Let’s have a quick look at what goes in a Teaching manual and look at some of the content John’s got in his. We introduced a new certificate system with no beginning and end so there was no question about doing a course of lessons and saying, “See you next summer” or “Now you’ve got your certificate, you are now ready to move up 145 into the next group.” So there was a chance for people to go on. I think he probably created one because at that time, the fellow who taught me to swim, who incidentally the year I went to the Olympics, he was a coach at the Olympics; he was actually working as Forbes’ manager at that time. possibilités de décrire les organisations. That finishes my large zip through on Program Advertising. In our schools, we have them actually pay to do the training at our centers so they do a course that I’ve developed over the years and they pay me $20.00 or $25.00 it is now, to do this course. If you were just starting off and there was just yourself and your wife, or wife and husband, or two partners, even though you might be in a number of these boxes, you still need to do one of these because as you grow and get bigger, you’re going to move out of the box and you’re going to leave something behind for the people you recruit or employ. Be careful when you do your marketing budget because in marketing, there are really 2 ways of marketing. Scheduling is another nightmare and problem that we have in our programs, but it is part of programming. We’re going to go across to Personnel. Oh, good. You need to start by asking the questions, “What do I want? So who, what, and how you teach is really important; the time of day when you teach is important. John does the same thing in Malls and Shopping Centers and there’s a great visual display promoting the school externally to the public. The Marketing manager — again we do it ourselves but eventually we’re going to out source these to someone who works at their own little company who works for themselves. We go in the schools and do this thing on safety and we have a presentation similarly to Gus and Goalie with puppets and Buffie throws ropes out to the kids and someone shows them how not to jump in the pool and throws something out to them. A section dedicated to Swim England affiliated swim schools. we provide a more personal approach to swim lessons, and the perfect environment and program for teaching children swimming. This system we’ve got is very similar or almost identical to John Coutts’ one. Now you get to sit there for a couple of minutes and listen to how we think you should do it. Those that make it through that interview then move on to the Private Interview. That’s what we’re going to do. We are going into budget setting now. I was going back to Australia originally, that was my plan and further my career and getting a Masters Degree and further move my way up in the education system. Voir le profil de Caroline Pigassou sur LinkedIn, le plus grand réseau professionnel mondial. That concludes staff training. What is the growth potential for a swim school? Finally, let’s look at what goes in to a good advertisement. Then we picked the other one back up again, the Buena Park one. This is one of John’s reports which talks about your break-even point. Killarney was built in the early ‘60’s so it’s a fairly old facility. This is just one table of contents of his preschool program. The last 1 left with the balloon on is the winner. There is decent growth potential for a swim school because it is always possible to expand lessons to different groups of clients. At the end of it, we have a swim meet which is a lot of fun and activities, and we serve pizza and so on and so forth. As I said, you may not believe it, but we are the 2 original Hells Angels from Australia. We have use of this lane, this alcove area, and that station there. Maintaining and growing the number of swimmers in your program is essential for effective business operations. Well, that’s when our busiest classes are. That sheet has a back to it as well or a second sheet and that’s the center’s report where they give me weekly information on what’s happening in their school. It didn’t take long to realize when you look at the big pool, this is something we all know but it was interesting to do the exercise. In the afternoon, we get the pool for our squads for an hour and a half every day. We retiled the pools, we started to document our teaching methodology, and we started advertising in house. If you are going to advertise, you might as well advertise on the day most people are looking. This would be the front of the card, this would be on the back of it. He is so brilliant with all of the children and makes learning to swim so much fun! There are many things that influence us. So I can show you from the day I arrived, every figure in every group. I’ll do fifty minutes and I’ll probably finish around Systematizing; take a short break to stretch your legs, answer any questions you may ask. Your Strategic Objective is a picture of what the business is going to look like to give you more life. At the top there is 3 lanes wide, he divides it up in those teaching sessions, so these are all lanes. It was the worst in my business, it was the worst in John’s when he started. We have a $44.00 a month fee for our students to come once a week, and the majority of our program is once a week. But rather than say we don’t pay for your training, we turn a negative into a positive. 755 Brookhaven Ave, Atlanta, GA 30319 moreinfo@safesplash.com . We have this Policy Card which is just a sheet of paper that attaches on top of the sheet which we have the parents sign and we give them that as soon as we sign them up. I’ll tell you a bit abut myself then pass you over to John who will introduce himself and then take you through the agenda and what we are going to cover here today. The first year I was teaching in their recreation program in the ocean pools in Sydney. First of all, the Position Section. This is another important thing on working in your business, to set a budget. There is potential to grow if he can use that spare lane which he likes to use to evaluate kids or put a couple of kids that are having problems. Babies are a big part of our program. I am totally impressed with what they are actually doing in Mexico City. Why create systems? Whenever a new customer came, lights flashed in both pools telling the supervisor there was someone at reception. If you can’t read it down in the back there, this is a forward introduction program flow and parents’ information. That’s his son who is now 9. So I think you can see there are many, many, different facilities out there and they do run successful programs in them. Here is a cute one we pulled out where there is a Rabbi who does circumcision. Some BIG BLUE Swim Schools have earned this amount. That’s what’s been put together, over probably 10 or 11 years into this teaching manual that we have developed. This is a 5×7 card. So they pay their $25.00 is an agreement to teach. Don’t go in to the reason why. After 3 months, there is a performance review and the candidate can be released if their performance is unsatisfactory. What we’ve got is about a three hour presentation for you. This is his baby pool or his small pool or his preschool pool, just 16 meters. There is Quicken and there are many other programs like DAC Easy, and Peachtree. JOHN BAINBRIDGE: We’re not going to tell you a lot about what goes into all these programs and systems. With our low break-even model, we have the security of knowing even our lowest-performing established franchises will be profitable, as the size of the market protects us. Also I believe my wife and I are a kind of partnership. The question was, “What do you want to earn?” Now I felt I was right. The afternoon program would be underneath it. Monday. I don’t know if you know much about buffaloes and geese but buffaloes run around in herds, and the Indians got really smart on how they could kill them back in the old days with bows and arrows because they could run quite a long way and they could run fairly fast over a long distance, faster than a horse. What he does is offer a chance to win a bike. I think we really need to have business owners or potential business owners look at really getting in to record keeping and setting budgets because this is the whole health of your business. We did all the work, we played, we worked the weekends, we cleaned the toilets, we laid the bricks, we painted. Why do you keep so many records? I’ve been married to Sally for twenty years. If I have a look at the key components or the main reasons on why we’ve been successful, I think I can probably sum it up by saying we keep the water warm particularly in elementary teaching. I remember the date very well because we were in an isolated place and I heard that Sydney had won the right to host the Olympics. They have more lessons of course than they do in June and July so there is a curve, a little bit, on how busy you are. An important part of your image, though, other than your business cards and dress of your uniform, one of the most critical things probably is developing a brochure of what the school is about. We were talking about the Indians coming along the cliff and we were reminiscing about the Indians and we were the cowboys and what it would have been like.

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