It can be used directly from pack to make puffy idlies, and soft and crisp dosas. The technique The toughest part about crafting the perfect dosa is pouring the batter on to your non-stick pan or tava. Get contact details and address | ID: 21487165062 That’s one of our biggest USPs,” he said. It was a common sight back then to see readymade idli-dosa batter being sold in unhygienic plastic covers sealed with rubber bands. In no time, we scaled up the business. We combine Bloomberg’s global leadership in business and financial news and data, with Quintillion Media’s deep expertise in the Indian market and digital news delivery, to provide high quality business news, insights and trends for India’s sophisticated audiences. Mr T & I rejoice at the thought of crisp dosas for breakfast — and ID Foods Bangalore makes that dream come true! They can maximize profit if they can distribute the batter themselves. Also find here related product comparison | ID: 19290330488 The softest idlis are made from ingredients that are allowed to take their time to absorb just the right amount of water. The journey hasn’t been easy though; it has been fraught with myriad tricky decisions—often at the cost of lucrative deals. Looking back at my early life in a small village in Wayanad, sans electricity and basic material comforts, I’m pleasantly surprised by the turn of events. PC Musthafa is CEO and co-founder of iD Fresh Food. Ironically, Mustafa is not a coffee drinker. For years, people have hand-rolled the Vada and perfected the iconic hole using their hands. Rs 70 ( 1kg – Makes 20 idlis, Shelf life – 7 days) Research says we need 3 carbs and 1 protein to kick start our day. We put in all our profit into the Chennai plant, only to realise that the competition there was fierce. The lessons from failures have scripted iD Fresh’s success story. iD Fresh Food was in expansion phase and adding several outlets to its distribution network. You can extend the shelf life of Idli/dosa batter by following these points- 1.Skip adding salt or sugar to the batter. And, our ambition would be to become a $10-billion company! ID Idly & Dosa Batter is made from freshly ground, finest quality rice, urad dhal, methi seeds, RO purified water and pinch of salt. But coffee appealed to the ID Fresh team, it was seen as the most fitting accompaniment to idlis, dosas and parotas. Whether it is the iD Trust Shop—world’s first branded shop with no salespersons—or #ShareTheGoodness initiative launched on World Idli Day, or social campaigns such as #KhaanaKhaaya for Mother’s Day, #iDPledge for Independence Day, or ‘Meet Your Neighbour’ initiative, iD Fresh has become synonymous with trust, tradition, and community. ID is the brand of Best Food Enterprises which sells home-made food products in India and Dubai. The views expressed here are those of the author and do not necessarily represent the views of Bloomberg Quint or its editorial team. Our traditional idli dosa batter is made in that ratio exactly. It has low calories, high fiber. We also introduced new ready-to-cook product categories, including Malabar Parota, Whole Wheat Parota, and Whole Wheat Chapati. iD Fresh Food (India) Private Ltd., is a leading ready-to-cook and eat packaged food company serving several cities in India. There is an entrepreneurial spirit in each one of us. About 15 years ago, when my cousins ran a kirana store in Bengaluru and I worked with a top multinational, we used to spend hours discussing prospective business ideas. Which means transporting them to the US will be a huge task. iD Fresh Food was in expansion phase and adding several outlets to its distribution network. Here’s a little glimpse into how we make our idli and dosa batter that millions enjoy every day. Look for batter with a shorter shelf life as it’s less likely to have cooking soda or other additives. For idly's use batter as it is. And the only way to survive was to compromise on quality—which went against our company policy of adopting only a 100 percent-natural, home-made style of preparation, without the use of any chemicals, preservatives, synthetic stabilizers, artificial colours, or flavours. iD FRESH FOOD: A COMPLIMENT TO HEALTHY HOMEMADE COOKING Rizwana M., Ramaiah Institute of Technology ... First mover in RTC category of idli dosa batter Quality in terms of ingredients, freshness and ... Perishable nature of the product/short shelf life The cold storage chain is crucial to maintain the shelf life of the product. The company provides 55,000 kgs of Idly/Dosa batter per day, with other yummy products like Parotas, Vada batter, Chapati and paneer among others to more than 30,000 retail outlets. In the meanwhile, we started supplying the returned packets to B2B stores (before the expiry date) at a reduced price, thereby helping us stay afloat until the retail sales picked up. The idea was introduced by PC Musthafa when his cousin, who had a kirana store constantly complained about the quality of dosa and idli mixes produced by the local vendor. Min order quantity: 1 carton ️ Seller based in United Arab Emirates ️ SKU: 6291104183568 ️ You could also buy the dosa batter off the shelf, especially in cities like Chennai and Bengaluru. Since all the products sold by iD Fresh Foods had short shelf life, anywhere between 4 and 7 days, forecasting demand accurately is important. For a perishable product with a low shelf-life of just 3-6 days, distribution is key to reducing wastage and keeping stock fresh. Add only when you are ready to use it and only in that amount that you are using instead of the complete lot. Besides idly/dosa batter, their ready to heat and serve Parotas are also quite popular in the market. Their faith and dedication have driven us to greater heights. F2F White Idli/Dosa Batter. With Helion Ventures (2014) and Premji Invest (2017), we have been incredibly fortunate to find partners who share the same vision and ethical values. “Idli and dosa batter has very short shelf life. For a healthier and greener future, we need to invest in smart packaging, facilitated by cutting-edge technologies. When the other brands were focused on increasing shelf life by adding additives, iD intended on doing the exact opposite. The shelf-life is lesser for this cooked barley batter. Our biggest asset has been our team. There was no use of chemicals or any other additives. Of the 100 packets delivered, 90 were returned—and this continued for three agonising months! The world recognises us today as a brand that cares. Even as a child, I was bitten by the entrepreneurial bug. Sale of expired batter will not be permitted. Before purchasing id idli dosa batter I was experimenting with other dosa batters which are available in market. iD would like to be in a state where there will be a … Also, the plan to sell Malabar parotas, which have a shelf life of three days, took off. The coffee decoction is the first with a much longer shelf life. The finely ground rice, urad dal, and methi are now combined. We wouldn’t do anything less when we serve our families and yours. Since all the products sold by iD Fresh Foods had short shelf life, anywhere between 4 and 7 days, forecasting demand accurately is important. The thing with success is that it is infectious. When iD was launched in 2005, that’s exactly what they did by providing unadulterated 100% natural idly/dosa batter. When traditional manufacturing failed to match our business expectations, we collaborated with a German company to co-develop a machine that could make 4,500 kg of batter an hour—100 times the output of traditional machines! Our foods are very much the same. The packets are filled, weighed and air-sealed so your batter has no contaminates before they are sent to the blast freezer. We made conscious efforts to hire young talent from remote villages and small towns, and trained them in manufacturing and sales. “iD Fresh products are 100 per cent natural without any preservatives or additives in it,” says Mustafa. With our new proposition #MadeWithLove, we look to redefine the language of love, through food. P C Musthafa is the Chief Executive Officer. Their products are available in air tight packets with a shelf life of seven days. While the whole world was looking to increase the shelf-life of products, we focused on selling fresh batter. Yet, not everyone dares to venture out of their comfort zone, exploring different avenues, taking endless risks. We decided to give ourselves six months to turn things around. It took me about 10 hours for this batter to ferment nicely. And that’s when we decided to expand to Chennai. From setting up a rickety candy shop in my Kerala village to saving up to buy three goats—and then, a cow—and selling milk, the want of capital was never a deterrent for my business plans. #Innovember #EverybodyCanVada pic.twitter.com/Rcejya7h2I. Shelf life 14 days when kept under refrigeration(5°C) Now without any delay, I will share how I made the batter and the idli and dosa. Shelf Life - 8 Days if refrigerated. At a time when the company was facing its worst financial crisis, employees continued to work diligently—at one point, without any salary for three months. it can be monotonous to have the same plain dosa variation every day, and hence a variation is introduced. Transportation is difficult to transport the batter to all the customers even though we have enough customers. From the fields till it reaches your table, we make sure everything we make and every step of the process follows two rules - keep it natural and keep it clean. Under close watch, the grains and pulses are separately ground to a specific consistency with a dash of salt. How do we emerge stronger? For dosa - add water. Simply mix well, if water has separated during storage. “At iD, the products are devoid of preservatives with a shelf life of around 3-7 days. Fermentation to right degree is key. Shelf life 14 days when kept under refrigeration (5°C) Similarly, re-entering the Chennai market, as a parota company and then slowly building a trusted network with retailers, was a strategic victory. You can use this mix for preparing plain dosa, masala dosa, butter dosa and other variants of this delicious food item. For, as the son of a daily wage labourer for whom three meals a day was once a luxury, money will always be the means to an end. The same hygienic process and care goes into making all our products. All of ID Fresh’s products to date have a shelf life of 1-3 days. In 2012, within months of exiting Chennai, we expanded to Mumbai, Hyderabad, Pune, and Dubai. As we are using cooked barley, after fermenting, store the batter in the refrigerator right away and also use it within a couple of days. 100% Natural No preservatives Premium quality ingredients ... process follows two rules - keep it natural and keep it clean. The present invention relates to a packaging system for fermented, semi-solid and ready-to-cook idli, vada, dhokala or dosa batter which maintains shelf life at ambient conditions without refrigeration. While the whole world was looking to increase the shelf-life of products, we focused on selling fresh batter. By 2009, we were supplying 3,000 kilograms of batter to stores in Bengaluru, clocking an annual revenue of Rs 1 crore. Back then, we were just driven by the desire to do something on our own, to make a difference to people’s lives—even if in small ways. ideally, the dosa batter is made in bulk and it can easily go up to a week. With an initial investment of Rs 50,000 and a 50-square-feet kitchen with a grinder, mixer, weighing machine, sealing machine and second-hand scooter (for delivery), the five of us started making the idli-dosa batter and delivering it to neighbourhood stores. Especially with key decisions, such as deciding on investors. The batter then travels to retailers near you. Bloomberg | Quint is a multiplatform, Indian business and financial news company. Join our. The idea of starting an idli-dosa batter venture first popped up rather casually by my cousin Shamsu, while I was pursuing my cherished dream of getting an MBA from IIM Bangalore. The Spectacular Backdrop of iD Fresh Batter iD fresh food was founded in the year 2006 by an IIM-Bangalore alumnus PC Musthafa and his cousins, Shamsudeen TK, Abdul Nazer, Jafar TK and Noushad TD. Aarogya Kitchen - Offering Rice 1Kg Dosa Batter, Energy: 172.5 Kcal, Packaging Size: 1 Kg at Rs 45/litre in Ghaziabad, Uttar Pradesh. Here’s a little glimpse into how we make our idli and dosa batter that millions enjoy every day. Our hygienically ground white batter can make the softest of softest idli’s. Read about company. (Photo: iD Fresh), PC Musthafa (left) and the ID Fresh Food team. 75 only and can make 15-16 dosa or idly with it so not even Rs 4.3/dosa Dosa mass must be consumed within 7 days after the date of manufacture, which means that no preservative is added to the amma dosa dough.. add more based on your taste. This is because it’s more than just about the taste, when your mother cooks. We used common sense to be at the forefront of innovation. Never an end in itself. In 2005, when my cousins—Abdul Nasser, Shamsudeen TK, Jaffer TK, Naushad TA—and I decided to start iD Fresh Food, we had no idea that one day we would be clocking monthly revenues to the tune of Rs 21 crore. One of our great Bangalore discoveries is ID Foods — producer of awesome idli/dosa batter, parothas and now even chutneys. “All our raw meat and seafood products, including our ready-to-cook range and cold cuts have a shelf life of 2-3 days. The shelf life of dry batter is up to 1 year Small-scale entrepreneurs can find their market easily. Idli / Dosa Batter. Photo: iD Fresh. Participants of the ‘Meet Your Neighbour’ initiative. Millet Amma's Brown rice batter is 100% organic and higly nutritious. The Rs 10 lakh loss hurt the business, but what worried us more was the likely loss in morale. For, where else would we find a bigger market for idli-dosa batter! Remember when you were a kid, you always knew that going back home to mom’s cooking will cheer you up no matter how bad your day was at school? Whether it’s our award-winning, boat-shaped, reusable packaging for the idli-dosa batter or our authentic South Indian Filter Coffee that comes in a unique ready-to-use liquid form, we are always trying something new. 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